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Discover Our Vibe

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Our journey through the pandemic 

Boba or coffee, which one is it today? We started off as two average Joe’s - no pun intended - with a crazy obsession for caffeine. As two college students, Kashish and Cinque were accustomed to the daily pick-me-ups and all nighters. It wasn't until the beginning of quarantine when we both stepped on the scale and exchanged numbers. And we aren't talking about phone numbers. We're talking about worrisome 3 digit numbers that told us we were harming our bodies with excessive calories and sugar. Despite our unwillingness to accept that boba and coffee were the culprits, it only took a Google search to tell us that a cup of boba has 2x more sugar than a can of cola.

Our obsession kicked in with the caffeine. Our mission was to preserve all the goodness of bubble tea and coffee without all the sugary bull sh*t. And we didn't stop there - for our 420 lovers, we added CBD boba and coffee to our menu.

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Taste testing with the CEO of LoopChat - a UC Berkeley startup

A Blind Test vs. Boba Guys

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Boba Guys was always our go-to boba spot whenever we visited SF. We said, "Why not take over a fan favorite in a blind taste battle?"

This was the first time we brought out our tea to the public. It was honor to have our peers at UC Berkeley try it out and give their honest feedback. This feedback was everything and the beginning of our crazy boba journey. 

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CBD Boba Giveaway at Mission Dolores Park, San Francisco

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The Bay Area Boba Tour

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Mind you, this was the craziest experience so far. We won't talk about the flying boba balls just yet.

We both had our Zoom cameras off and muted. Cinque was in his social studies lecture and Kashish was in a midterm review. We were on our way from San Ramon to San Jose ready to conquer the Bay Area.

Our Bay Area Boba Tour was the perfect way for us to get to know our customers at a personal level and decide what the best storefront location would be for us. Psst...we picked a location in the Bay Area. That's all we're saying for now...

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Secured a spot on the widely known college food app Snackpass

Meeting the Bay's greatest

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From hours of experimenting in the kitchen during our Zoom lectures to So You Think You Can Dance's finalist, Kida The Great, trying Aura Tea, we started seeing the power of good taste with functional benefits.

After selling our tea at UC Berkeley, we realized that Aura Tea is more than just a drink. It's a movement to bridge the community and to bring BADA** change-makers together.

I mean wtf, Kida the Great tried Aura Tea - sorry, still not over it...

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Silicon Valley Dreamin'

At Aura, we believe in keeping it real and so we'll be 100% transparent with you. The dark circles under our eyes would expose us for lying if we said the road was smooth. We didn't have the experience. We didn't even have a proper kitchen. We were two full-time students opening a business during the pandemic. We were the marketing, PR, operations, legal, and product department all in one. Ironically, consuming our drinks helped us throughout the long nights.

From Cinque quitting his only source of income to Kashish isolating herself from her friends & family, we realized the sacrifice that goes into transforming a vision into reality. As we established ourselves, it was our day 1's that kept us going - our peers, first customers, and community change-makers that believed in us. Today, every Aura drink is hand crafted with that same love and passion. We do everything to see that smile after the first sip.

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UC Berkeley blind taste test

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CBD & the City

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It was time for us to unleash our CBD boba. We hopped in a car and drove across the Bay bridge from UC Berkeley. Of course, it wasn't that easy - we all know Bay Area traffic. We ended up two hours late to our own event! Luckily, the tea was still intact when we arrived and Mission Dolores was crowded as usual. 

Our CBD boba giveaway was only the beginning of our growing relationship with SF.

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Giving the bay a taste of Aura Tea

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Breaking Ground in Berkeley

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Did we just #4 was our craziest experience? We take that back. This time, we were on a social food delivery app delivering door to door right next to campus. We met our peers and professors along the way. It was pretty dope other than the pressure of seeing them in class the next day. We had no choice but to impress.

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Meeting @KidaTheGreat 

We've all been on cloud 9. You have some game-changing thoughts that you go crazy about for 10 minutes then switch to something else. Well, this one has been lasting for about 10 months. Through hard work, sleepless nights, and a tinsy bit of luck, we've made it to where we are today. From conception, we've wanted to deliver an experience that you can taste and feel.

KASHISH & CINQUE